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Gillette's toxic masculinity ad is good.
Increasing awareness of the concept of toxic masculinity can help men to see negative behavior in themselves and others and contribute to positive change.
Men should be aware of the accurate role model they ought to provide for their children, and this ad is the exact example they definitely need.
It is harmful and improductive to assign a gender to "toxicity" at all, as this implies masculinity or femininity can be inherently toxic. We should not assign genders to harmful behaviour.