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Is it OK to incentivise moral behaviour?
It is Ok to incentivise moral behaviour.
Incentivising moral behaviour sends a clear message that morality is valued by the company.
Moral behaviour is not something which is inherent to human beings and needs to be taught. Helping people improve their moral behaviour should therefore be commended.
Incentivizing is an effective way to make people do the right thing.
Using a promotion as an incentive for treating customers well, can help a business's reputation, thus making it mutually beneficial.
As incentives are usually scarce, this will lead to competition. People competing for morality is not ok.
Morality has value of its own. Incentivising it distracts from this.
Morality is not objectively measurable so incentivising it effectively is not possible.
Bought morality is not morality. Incentivising moral behavior reduces ethics to the category of
Tax avoidance is ok
Is Morality Objective?
We have a moral duty to intervene in nature to limit animal suffering.