It's not about "liking" or "disliking". This is a deeply primitive and cruel action against another sentient being. For some people, traditions seem to be more important to hold on to than logic and empathy. However, for a lot of others, watching this atrocious act, is nothing but a barbaric show of an old primitive concept of masculinity.
This is absolutely correct. An example is the use of bear gall bile in China. Bears are trapped as cubs and keep in small cages until they die which can be as long as 30 years. They are 'milked' of their gall bile via a catheter inserted in their gall bladder. Chinese physicians have said gall bile has no medical benefits. It is a cruel and unscupulous practice based on superstition - and commercial gain.