Kialo requires cookies to work correctly.
Gillette's toxic masculinity ad is good.
The ad is prejudiced.
The ad in question brings to light that sexual harassment from men to women is bad, it however does not do so for sexual harassment coming from women towards men, men towards men or women towards women. This in and of itself shows favour towards one sex.
The ad enforces the man-as-protector and woman-as-victim narrative, reproducing power imbalance.
The ad is racist, as you will note that examples of "toxic masculinity" given all involve white males, whereas only black males are portrayed as always protecting the women from the white male toxicity.
The add does not explain why it pushes a social agenda, further dividing male and female behaviours into two distinct categories. Connotation of "masculinity" implies that these behaviours are not seen in women, which is false.
It paints males in stereotypes rather than illustrating that each man is unique. (0:18-0:36)
Highlighting differences in values and interactions between men and women is not sexist.
It is not helpful to a conversation, whenever something challenges your views, to immediately dismiss it with the sort of claim "sexist / racist / other PC nonsense".
The ad doesn't use toxic masculinity as an umbrella term to discredit all men, rather it brings into light some problems with the social order that need to be addressed.