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Gillette's toxic masculinity ad is good.
The ad sparks a conversation.
The ad simply makes a point. Right or wrong is up to the watcher and a world where idealogical freedom and discussion around the use of that freedom is a positive one trying to learn from itself.
This debate exists.
The ad doesn't spark a conversation, it just attempts to engage in an ongoing conversation and does so very clumsily in the eyes of a large number of people.
Sparking a conversation is neither good nor bad.