Perspective
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The claims of superficiality and simplicity are at once subjective, and demonstrably false, as evidenced by the sheer volume of responses to this topic. The resulting media coverage, regardless of its measure, has no bearing. The opinion that the resulting dialogue lacks meaning? Again, disproven by the discussions the campaign inspired. This person's feelings on the delivery and message are certainly opinions, but feelings aren't facts, and facts remain, even if you are personally offended.