Perspective
All Votes
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Radio as a medium will remain as cars become increasingly connected to the internet.
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Older generations are not as familiar with the internet as the younger ones, therefore they might be easier to reach through radio advertising.
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It has superior reach compared to other forms of media (in the sense that a single ad can reach massive quantities of listeners in spot).
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It has a superior ROI at 10:1.
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It is free to tune in.
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The low frequencies used in transmission make it highly reliable vs. satellite or mobile broadband.
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It provides an invaluable function of keeping small communities informed of local news.
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Digital advertising is developing rapidly and despite limitations, has not reached its full potential.
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Podcasts - which can be created independently and can be accessed anytime - are increasingly popular.
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The majority of usage of radio occurs in-vehicle, and as cars become increasingly connected to the internet (with 5G), there will be many more applications vying for share of ear.
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Share of ear is declining as more millennials avoid radio entirely.
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New media such as Spotify or Apple music is commercial free, making radio inherently unattractive to the listener.
